MADJ Creates Campaign for Council on Chemical Abuse
In early 2019, MADJ Marketing participated in an RFP process, put out by the Council on Chemical Abuse (COCA). COCA was awarded a grant to develop a campaign targeted at reducing the stigma of addiction in Berks County. Campaign submissions were collected from agencies across the country and after a multi-round interview process, MADJ was awarded the project.
MADJ Marketing was responsible for project development and management, layout and design, copywriting, content development and consulting work for all aspects of the campaign. We created a comprehensive marketing plan to address branding and campaign messaging. MADJ developed billboards and print advertisements, radio spots, video and web collateral, and social media campaigns. We worked with the COCA team to recruit campaign participants and develop testimonials to be used in all marketing collateral. The campaign strategy also included a variety of tools aimed at measuring campaign reach and success.
MADJ Marketing is proud to provide services to Berks County businesses and agencies; such as COCA. We are dedicated to helping local businesses and agencies create marketing campaigns that succeed.
Here you can view the video testimonials that we created and distributed on social media.
